House of Brands

Amatoya

Lifestyle & Design

AMATOYA RENEWAL

Where design becomes ceremony and every moment becomes a return. Rooted in the Indigenous word for “rainmaker,” Amatoya embodies balance, healing, and renewal—honoring sacred tradition through modern craftsmanship.

WHERE DESIGN MEETS THE SACRED

Amatoya is not simply a name—it is a heritage reclaimed and reimagined. Founded by Cray Bauxmont-Flynn, a Native American designer of Delaware, Cherokee, Wyandotte, and Mohawk descent, Amatoya is the first Native-owned luxury design studio and furnishings brand truly shaped by tribal origin. Guided by ancestral knowledge and sacred geometries, each creation becomes a living artifact—crafted with intention, cultural memory, and profound spiritual presence.

This philosophy also defines Amatoya’s hotel cosmetics, where the ritual of cleansing transforms into a moment of grounding, balance, and renewal.

A RITUAL OF RENEWAL FOR MODERN SPACES

The Amatoya “Renewal” collection elevates the everyday into ceremony. Inspired by Indigenous purification traditions, each product channels the healing power of water—the original sacred element. Infused with botanicals revered for cleansing, grounding, and harmonizing, the line invites guests into a moment of reconnection: to self, to earth, to spirit.

Thoughtfully formulated and deeply symbolic, Renewal transforms personal care into a sensory ritual—an intimate experience of clarity, dignity, and presence.

AN OLFACTORY JOURNEY ROOTED IN THE EARTH

“Renewal” unfolds like a story carried on the wind across open prairie landscapes. Bright notes of lemon, bergamot, and lime sparkle with fresh energy, elevated by the refined essence of green tea. At the heart, ginger and ginseng create a modern, spicy accord with soft herbal harmonies and a whisper of lily—igniting creativity while centering the mind.

The fragrance settles into a warm blend of sandalwood, nutmeg, and musk: grounding, comforting, and quietly powerful. A scent that lingers like memory—an invitation to return to balance and breathe deeply.

AMATOYA RENEWAL

A design philosophy shaped by ancestral wisdom, crafted with reverence, and made for those who seek beauty with meaning and presence.

SCULPTURAL DESIGN WITH SACRED INTENT

The Renewal packaging reflects Amatoya’s unmistakable aesthetic—elemental, sculptural, and timeless. Each vessel echoes natural forms and sacred geometries, celebrating the interplay between material, landscape, and spirit. Crafted to be cherished long after use, the containers become tactile keepsakes: modern heirlooms that honor the stories and traditions they carry.

Clean yet expressive, minimalist yet soulful, the design enriches contemporary hotel interiors with a quiet sense of ceremony and cultural depth.

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